한국국제교류재단

How do global citizens access Korean cultural content such as K-dramas, variety programs, movies, music, and animated shows? According to a five-year-long survey, online and mobile platforms were the most frequently used access methods, followed by television and offline channels. As of 2020, music represented the most frequently accessed content, with 82 percent of consumers listening to it through online and mobile platforms. This current trend is expected to continue as information technology develops further.

Korean Culturalaccess Channelsonline platforms