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Newest Video Star: Korean Culture!

Support for Multimedia Production Program
In 2005, the Foundation launched a new support program to encourage the production of multimedia content that introduces Korean culture to viewers abroad. Under the Support for Multimedia Production Program, financial assistance is offered to production firms that pursue ary-type film projects about Korea-related subjects, in order to broaden understanding of Korea through the power of visual media, which today is at the forefront of information dissemination, as compared to publications and printed materials. Earlier projects of this program have recently been completed, while other efforts are currently ongoing and slated for completion in the near future. The following is an overview of recent projects.

1. Korean Cinema Unleashed
Producer: Indicom Cinema Run Timeat: 52 minutes/HD
Languages: English/Chinese/Spanish
This ary features the world of Korean cinema, a basic component of the growing popularity of the Korean Wave (Hallyu) phenomenon. Along with highlights of internationally acclaimed award-winning films, such as “Chihwaseon”, “Oasis,” and “Old Boy,” it also identifies keys to the growth potential of the Korean film industry. Interviews of leading Korean directors and actors are also included.


2. The Beat, Beat, Beat of Korea
Producer: Indicom Cinema Run Timeat: 45 minutes/HD
Languages: English/Chinese/Spanish/French
In Korean, heung refers to a state of excitement that is beyond description in words. This sensation, which is said to flow in the blood of Koreans since ancient times, is now being unleashed through new forms of performing arts, such as the nonverbal performance groups “Cookin’” and “Jump,” as well as the unbelievable productions that star Korea’s world-leading B-boys, like “Spin Odyssey.” Of note, the film shows how the pulsating rhythms of these contemporary performances are rooted in Korea’s traveling troupes of entertainers of long ago, Namsadangpae, and the traditional percussion music of Samulnori.

3. Korea’s Traditional Tastes - Traditions beyond 500 Years
Producer: IMTV Run Timeat: 42 minutes/HD
Languages: English/Chinese/Spanish/French
The dynamic lifestyle that today’s Koreans are known for, can be attributed to the accumulated traditions of their long-ago ancestors. In Andong, where the longstanding cultural traditions of Korea continue to be observed, this film captures the diligent efforts of Ms. Choe So-hui, the eldest daughter-in-law of the 14th generation of a local family clan, as she goes about preparing a variety of food for ancestral rites. In particular, there is description of Suunjapbang, Korea’s oldest known cookbook, which was written about 1530, that includes some 121 detailed recipes for various food and beverage used for ritual ceremonies.

4. Hangeul, the Dream Alphabet of the World
Producer: TV Mania Production Run Timeat: 52 minutes/HD
Languages: English/Chinese/Spanish/French
In line with Korea’s elevated status among the global community, international interest in Hangeul has been on the increase as well. Moreover, the number of foreign learners of the Korean language has been noticeably boosted by the fast-growing popularity of Korea’s modern culture, including movies, TV dramas, and pop music. This video features scenes of foreigners with a passion for learning and using Hangeul, including a group of Japanese women who visit Korea to personally experience Hangeul; Professor Werner Sasse, a former Korean Studies professor of the University of Hamburg, who now resides in Damyang, where he conducts research on Korean literature; Panta Navarage of Nepal who teaches Hangeul as part of his efforts to reduce the illiteracy of Nepalese people, like the Chepang tribe’s people that have no written language of their own.

5. Jeju Onggi, Crafted from Stone and Fire with the Spirit of Jeju
Producer: Asia Channel Run Timeat: 45 minutes/HD
Languages: English/Chinese/Spanish/French
Jeju Island is said to have an abundance of wind, stone, and women. Due to the island’s rather bleak environment, the residents there must make do with what they have, like finding uses for the stones that are everywhere and making thatch-straw roofs which can withstand the persistent wind. Related to their local tradition of making Onggi earthenware, the Jeju people used stones to build a unique form of kiln. Based on three months of filming, the ary vividly captures the entire process of creating Onggi wares from nothing more than natural clay and fire, in addition to an infusion of the deep-rooted spirit of the island artisans.