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네이버 공유 카카오 공유 트위터 공유 페이스북 공유

Vietnam

Presence in Vietnam/Southeast Asia
After the launch of operations in Ho Chi Minh City, for about three years, the Foundation office was relocated to Hanoi in August 2008. Although basically a one-person liaison office, the Hanoi Office has actively participated in a number of Foundation programs, along with serving as a conduit to promote various exchange activities between the two countries, thereby contributing to the effective organization, implementation, and evaluation of the Foundation’s programs and projects through a local presence.
The Hanoi Office strives to expand the pool of Vietnamese researchers and scholars who specialize in Korea, help government officials and influential figures enhance their understanding about Korea, and reinforce Korea-Vietnam cooperative relations, in order to advance the national interests of both countries. Today, much of the Vietnamese people’s understanding about Korea has been acquired through their exposure to Korea’s popular culture, particularly to TV dramas, films, and pop music. In line with the Foundation’s goal of promoting Korean Studies worldwide and supporting the development of Korean Studies scholars, the Hanoi Office provides assistance to prominent universities and research institutions in Vietnam for the establishment of Korean Studies programs and centers, and the invitation of Vietnam’s next-generation leaders to Korea, in an effort to foster personal relationships and networking with their counterparts in Korea. For this, the Hanoi Office cooperates closely with the local Korean Embassy, Korean Cultural Center and other relevant organizations to optimize synergy effects. Such cooperative efforts also provide an opportunity to broaden awareness of the importance of the Foundation’s assistance for every sector of Vietnamese society.
It is necessary for the Foundation to approach Vietnam with a friendly and respectful attitude toward the Vietnamese people in order to solidify Korea-Vietnam relations based on mutual understanding and trust. In addition, it is necessary to conduct programs that reflect local circumstances, in terms of Vietnam’s national characteristics, ethnicity, and social practices. Therefore, the Foundation needs to implement customer-specific programs based on input from its overseas offices rather than simply being a supplier of uniform assistance. This would be similar to the business sector’s shift to more specialized manufacture of products tailored to target groups, rather than the mass production of the past. Although there are limitations to the Foundation’s capability to provide tailor-made programs for each situation, the efficiency and effectiveness of the outcomes must be carefully considered as well.

Korea-Vietnam Partnership
Vietnam is no longer the country we used to know. Today, this country recorded the highest rate of annual economic growth (7 percent) among the ten members of ASEAN. The member countries of the Development Assistance Committee (DAC), of the OECD, rates Vietnam as the No. 1 target country for the provision of assistance.
As a result, the scale of ODA for Vietnam is projected to reach $8 billion in 2010. Indeed, developed countries well recognize Vietnam’s vast economic development potential. Accordingly, it is incumbent upon the Foundation to convince the Vietnamese people that Korea is their true friend and partner, and to move forward with public diplomacy endeavors to take advantage of today’s positive momentum. This year, the ASEAN summit talks are slated to be held in Vietnam, in line with its term as ASEAN Chair country. In addition, various cultural events are being staged in Hanoi on the occasion of its millennial anniversary as the nation’s capital. Based on mutual trust, Korea and Vietnam need to actively engage in diverse public diplomacy activities.



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