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2018 WINTER

K-Beauty:
The Blooming Industry and Korean Aesthetics
Aesthetic Awareness of Women in Old Paintings

At first glance, “K-beauty” seems to depart from Korean values and aesthetic norms. But younger Koreans who enjoy roaming around royal palaces dressed in colorful hanbok look anything but removed from tradition. In this context, tomb murals from the ancient kingdom of Goguryeo (37 B.C.–A.D. 668) and genre paintings from the late Joseon Dynasty (1392–1910) may offer precious clues to the time-honored aesthetic ideals held by Korean women.

Part of the murals in Muyongchong (Tomb of Dancers), a 5th-century Goguryeo tomb located in the Tonggou Plains, Jilin Province, China. Small in physique and round-chinned, the two

Goguryeo tomb murals dating back to the 4th to 6th century feature a great number of women from all walks of life, including queens and aristocrats, dancers, musicians and maids. Few of them are corpulent, except for the queen and the court ladies depicted in Anak Tomb No. 3, located in South Hwanghae Province, North Korea. In general, the women in the murals are small in physique and round-chinned.

Interestingly, the aristocratic women are not particularly attractive in spite of their imposing postures and luxurious dresses. The painters obviously lavished more attention on their depiction of women and young girls of lower classes. They also used these figures as motifs for the mystic creatures representing the ideal feminine beauty of Goguryeo, such as celestial beings in flight and the sun and moon deities.

Miss Goguryeo

Among these female figures, the quintessential “Miss Goguryeo” must be represented by the women painted inside the 5th-century Muyongchong (Tomb of Dancers), located in the Tonggou Plains, Jilin Province, in the northeastern part of China. The two women are leaving the kitchen to serve food and tea, the one in front holding a small dining table and the other behind her holding a tray. Their robes are white and red, respectively, with black polka dots on them. Below the robes, each wears a white pleated skirt, baggy red pants and shoes with upturned toes. The women are short with sturdy lower bodies and their flat round faces are homely. The hairstyles, one with her hair tied at the nape and the other a topknot, suggest that the women glowing with healthy beauty must be in their teens or twenties. Overall, they look stylish.

In May 2006, when I visited the Susan-ri Tomb in Pyongyang during a joint North-South academic investigation of Goguryeo tomb murals, I came across a fresh-faced Goguryeo girl in one of the murals. The maid of the tomb owners, who are watching acrobatic stunts with their family, she is depicted holding an umbrella for the lady at the center. The mural was severely damaged so the image was not clear, but the girl’s oval face was not so different from women considered beautiful today. She was as beautiful as a white gourd flower blooming under the moonlight. Looking at her, I assumed that the image of a young and gentle girl was the epitome of feminine beauty for the Goguryeo people.

In fact, behind each of the intrepid men who established the great warrior kingdom there was always a woman. Among the many Goguryeo women well-known for their strong characters are Yuhwa, mother of Jumong, the founder of Goguryeo, and his wife Soseono; Princess Pyeonggang, who took the commoner Ondal as her husband; and Yeon Gaesoyeong and Yeon Gaesojin, the two younger sisters of General Yeon Gaesomun, who successfully repelled the invading forces of Tang China. Hence, we tend to think of Goguryeo women as being strong and tough, but the murals depict them gracefully with exquisite lines and colors.

“Dano Day” by Shin Yun-bok (1758–c.1814). Late 18th century. Ink and color on paper, 28.2 × 35.6 cm. This genre painting by Shin Yun-bok, a court artist of the late Joseon Dynasty, depicts women enjoying themselves on Dano Day (fifth day of the fifth lunar month) in swift, fluent brush strokes. National Treasure No. 135.

Two-Piece Suits

Part of the murals in the Susan-ri Tomb, presumably built in the late 5th century and located in today’s Pyongyang. Depicted holding an umbrella for her mistress, the maid has a delicate, innocent-looking face.

In the murals of Ssangyeongchong (Twin Column Tomb) in Nampo City and the Susan-ri Tomb in Gangseo County, both built in the late 5th to early 6th century and located in what is now South Pyongan Province, the women are depicted with finer, softer lines compared to the previous era. They are more refined and conspicuously adorned than the women in the preceding murals of the Tonggou region and their clothes reflect this change. The coat and pleated skirt growing wider toward the bottom, the straight lines of women’s silhouettesthe pleasingly simple A-line shape.

The clothing of this era is characterized by comfortable simplicity. The attire of commoner women is plain but has the casual grace of everyday wear. The collar, cuffs and hems of the jackets and coats are trimmed in black or other distinct colors, and a sash is tied around the waist. Apart from the skirts worn by noble ladies, which are decorated with broad colored stripes, the women’s skirts are mostly full white skirts with fine pleats, some trimmed with colorful bands along the hem.

For both men and women, the basic outfit consists of pants and a jacket. Most women wear pleated skirts over the pants, and the jacket is long enough to cover their behinds. The jacket and pants combo — a two-piece suit — is arguably the best solution for everyday wear in costume history and the most widespread fashion style of the modern day. In Korea, a two-piece suit is called yangbok (“Western clothes”) since the style came from the West, but among the extant paintings around the world, the earliest depiction of this style is found in the Goguryeo tomb murals. In all probability, the horse-riding Goguryeo people were the inventors of the two-piece.

The suits are a combination of upper and lower garments of different colors. The color scheme is bold and stylish, a white skirt generally matched with a jacket in burgundy,pink or dark purple. These outfits would have called for advanced dyeing and weaving techniques. In the murals of Ohoebun (Five Helmet Tombs) No. 4 in the Tonggou Plains, featuring the sun and moon deities dressed in jackets with flowing sleeves and skirts, the red-green outfit of the sun deity is flashier than the muted brown-yellow outfit of the moon deity. The complementary contrast of red and green, which is often found in murals of the four guardian deities from the late Goguryeo period, is a color scheme that has long been favored by Koreans.

The clothing featured in Goguryeo tomb murals is the prototype of hanbok, which has been handed down in the form perfected in the late Joseon Dynasty. It is difficult to trace the whole transformation process from Goguryeo to Joseon since there are few relics or paintings left to show how it evolved in the intervening periods of Unified Silla (676–935) and Goryeo (918–1392). But the basic two-piece combination of jacket and skirt in different colors was preserved until the Joseon era, when the jacket became noticeably shorter. The bold color combination of red and green was mostly used for ceremonial dresses, and indigo blue for everyday garments.

The women in Shin Yun-bok’s paintings would have been
trendsetters, members of the new generation. The navy skirt and white
jacket combination that they brought into fashion in the early
19th century is similar in line and color to the sophisticated fashion of
Parisian women of the day.

An Instinct for Beauty

Genre paintings of the late Joseon period can be divided into two types. The major theme in the 18th century was farming work in agricultural communities, but this changed in the early 19th century when the portrayal of city people at leisure became popularized. While the former focused on women carrying out economic activities or domestic chores, the latter shows them enjoying games or outings. The best examples of the two styles are “Album of Genre Paintings” by Kim Hong-do (1745–c. 1806) and “Portrait of a Beauty” and “Album of Genre Paintings” by Shin Yun-bok (1758–c. 1814), respectively. They realistically depict women’s clothing, providing visual information on trends and styles as well as the class distinction reflected in them.

Specifically, genre paintings from the eras of King Sukjong (r. 1674–1720) and King Sunjo (r. 1800–1834) depict the women of Joseon who tried to express their own ideas of beauty, belying the stereotypical image of demure women oppressed by patriarchy. The paintings indicate that the aesthetic awareness of women in the late Joseon period was inconsistent with the rules and manners of Confucian society at the time. Some of the women went around with their skirts raised and tied around the waist, exposing their drawers, which was far removed from the womanly virtues they were supposed to observe. Some defied the clothing codes based on social ranks and even violated the royal order prohibiting the use of fake hairpieces.

Furthermore, some women went so far as to reveal the curves of the upper body by wearing tight jackets while covering their lower bodies with ample ed skirts. They liked the style that made them look slender above the waist and plump below, a shape evoking the lovely roundness of the white porcelain “moon jar.” It is also interesting to note the similarity to the dress with tight bodice and voluminous skirt that was popular among their European contemporaries.

In this period, blue was the prevalent color for women’s everyday wear. Blue was used in all shades from light aquamarine to navy blue, with design details varying according to class. This can be confirmed in Shin Yun-bok’s “Album of Genre Paintings.” An analysis of the women’s costumes in the 30 paintings shows that 52 of the 70 women (74 percent) are dressed in varying shades of indigo blue.

The beloved outfit of a white jacket and an indigo blue skirt is reminiscent of cheonghwa baekja, white porcelain with cobalt blue designs, which was popular at the time. Perhaps, the women’s fondness for these particular colors was rooted in their love of the clear blue autumn sky scattered with white clouds. Other color combinations found in the paintings, albeit rare, are a red skirt with a yellow jacket, a navy skirt with a pink or yellowish-green jacket, and a purple jacket with a skirt of some other color.

Originality in Simplicity

“Portrait of a Beauty” by Shin Yun-bok. Late Joseon Dynasty. Ink and color on silk, 114 × 45.5 cm. Revealing the artist’s realist aesthetic, this painting portrays a woman with a flirtatious look on her delicately lowered face. The style of her dress suggesting her upper-class status, she is regarded as the embodiment of the traditional Korean ideal of feminine beauty. Treasure No. 1973.

The upper-class women of Joseon adorned their white jackets with colored trims along the collar, underarm seams and side seams. This type of jacket was called samhoejang jeogori (“triple-trimmed jacket”). Jackets where only the collar and the underarm seams were trimmed were called banhoejang jeogori (“semi-trimmed jacket”), and another kind with no trims minjeogori (“plain jacket”). A neat white jacket decorated with cool blue shows how these women tried to express originality in keeping with their aesthetics of simplicity. To add elegance to their attire, they used trinkets like norigae (tasseled ornaments hung on the jacket front), duikkoji (hairpins worn at the back of the head), binyeo (hairpins for chignons), and decorative shoes.

As the jacket with three-part trims was worn by upper-class women, it seldom appears in genre paintings. In Shin Yun-bok’s album, only three women, presumably from noble families, are pictured wearing jackets in this style. The others wearing jackets with two-part trims or plain jackets were most likely gisaeng (female entertainers) or commoners.

The subject in Shin Yun-bok’s “Portrait of a Beauty” is an elegant lady apparently from the upper class of the late Joseon Dynasty, an embodiment of the pre-modern ideal. Though she is often presumed to be a gisaeng, her jacket is a sign that she was a noble woman. Probably in her 20s, her hair is neatly combed back with a braid wrapped around the head and fake hairpiece of moderate size. Matched with the indigo blue skirt, her white jacket trimmed with bluish-purple is simple yet opulent. The purple ribbon in her hair and the redat her side enhance her beauty. And there is something flirtatious about her slightly turned feet poking out under the long, full skirt and theon her delicately lowered face.

The women in Shin Yun-bok’s paintings would have been trendsetters, members of the new generation. The navy skirt and white jacket combination that they brought into fashion in the early 19th century is similar in line and color to the sophisticated fashion of Parisian women of the day.

The following century was a hard time for Koreans. In the early 20th century, when the country was colonized by Japan, the “modern girls” and the women of subsequent generations, who accepted Western culture by way of Japan, were unable to cultivate their individuality as they tried to emulate others. Another century later, however, their descendants have d the K-beauty boom. Korean women of the 21st century may be a “new species” radically different from their predecessors, causing tectonic changes in the country’s cultural history.

Natural Beauty

Showcased in the City’s Heart

The Coreana Cosmetics Museum in Gangnam, Seoul, is the country’s only museum specializing in cosmetics and beauty culture. Standing in the breeding ground of K-pop, it is where visitors can get acquainted with Korea’s cosmetics history and concept of beauty as the root of K-beauty.

 

Pre-modern Korean women used ground grains, such as mung beans, soy beans and red beans, to wash their faces, as mentioned in the “Principles and Practice of Eastern Medicine,” the early 17th-century medical book inscribed on the UNESCO Memory of the World Register. The natural ingredients widely used for face powders and color makeup include rice, four o’clock flower seeds, red clay and safflower petals.

An aesthetic awareness that complies with nature without trespassing on it is an essential part of Korean culture. This quality, ubiquitously found in architecture, clothing and culinary customs, is also pronounced in the country’s cosmetic tradition. Judging from the human figures depicted in ancient tomb murals and other relics, Korea had a noticeable makeup culture as early as the first century B.C. The practice of makeup flourished during the Goryeo Dynasty (918–1392), when elaborate cosmetics containers and bronze mirrors were produced.

During the Joseon Dynasty (1392–1910), the concept of natural beauty emerged as people tried tomodestly graceful looks using natural cosmetics. Korea’s age-old makeup culture has evolved continuously, and with the help of modern technology, the efficacy of natural ingredients used in traditional cosmetics has been maximized to satisfy people’s desire to look beautiful.

Celadon Nesting Case Set with Inlaid Chrysanthemum Design. Goryeo Dynasty. Diameter: 11.4 cm (outer case), 3.6 cm (inner case).Nesting case sets (mojahap) were used to hold face powder, blusher, eyebrow ink and other cosmetics.

K-Pop and K-Beauty

The Coreana Cosmetics Museum opened in 2003 with the collection of Yu Sangok, the founder and chairman of Coreana Cosmetics. Yu had long felt sorry to find that his overseas business partners knew nothing about Korea’s outstanding cosmetic tradition. Thus, he devoted himself to studying traditional culture and expanding his collection of beauty-related artifacts.

To design the museum, Yu commissioned Chung Gu-yon (1945–2011; also spelled Jung Ki-yong), a well-known ecological architect. The cosmetics company CEO who sought the source of beauty in nature and the architect who promoted eco-friendly architecture agreed toa space that would feel like a garden in the middle of the city. Their efforts have paid off and helped tranform the Gangnam area into not only a dynamic hub for K-pop but also for K-beauty.

Natural Ingredients

As visitors enter the museum, the first thing that comes to sight is a display of materials that women of pre-modern days used for makeup. One might expect the ingredients to be different from those used today, and indeed the exhibits are mostly grains and other natural materials. These materials are mentioned in the “Principles and Practice of Eastern Medicine” (Dongui bogam) written by Heo Jun (1539–1615).

The Joseon-era medical book, which is included in the UNESCO Memory of the World Register, provides detailed prescriptions for a variety of diseases and information relevant to makeup. They include nutrition supply, whitening and anti-aging, as well as remedies for cosmetics poisoning, spots, and so on. Surprisingly, the skin problems that worried women centuries ago were not so different from today’s.

The museum exhibits natural cleansers made with ground mung beans, soy beans, or red beans, as well as face powders of finely ground rice, four o’clock flowers, or red clay. Women of the old days were evidently fastidious in choosing their powders, seeking ingredients that matched their skin tones. They made personalized products by mixing them with white powder, the colors ranging from pale peach to pearl white. Then there are materials for the eyebrows, which were given as much attention as basic skin cover, and rouge for cheeks and lips made from safflower petals. These products are red in the old ways, so that visitors can see how they were made and used in the past.

The practice of makeup flourished during the Goryeo

Dynasty (918–1392), when elaborate cosmetics containers

and bronze mirrors were produced.

Lacquered Mirror Stand Inlaid with Mother-of-pearl. Joseon Dynasty. Width: 18.6 cm, Depth: 25.5 cm, Height: 15.6 cm.
The mirror stand is decorated with tortoiseshell designs on the front and a landscape design on either side. The lid is folded back to prop the mirror upright when in use. There is a drawer at the bottom to store makeup utensils.

Mirror with Baoxiang Floral Design. Goryeo Dynasty. Diameter: 18.9 cm.This circular copper mirror is decorated on the back with a design of three floral scrolls, with clusters of fruits in between, inside a border running around the edge. The baoxiang motif stylized in this way is distinctive of Goryeo, seldom found in China or Japan.

Porcelain Containers

While cosmetics were mainly for women, fragrance was enjoyed by men and women alike. In traditional Korean society, fragrance was widely used in daily life to remove body odor, repel harmful insects, and relax body and mind. People would wear pouches of scent attached to accessories or keep them in the wardrobe to preserve the smell as long as possible. In the museum, there is a separate section for traditional fragrances, where visitors can try an array of different items.

As most of these traditional makeup products were made personally by the user, they were not made in large quantities. Storage was another problem since the natural ingredients spoiled easily. Therefore, cosmetics were stored in small porcelain containers because, unlike metals, porcelain has a porous surface that lets air through, preventing natural cosmetics from going bad.

The museum showcases various cosmetics containers from different periods, including earthenware from Unified Silla (676–935), celadon from Goryeo and buncheong ware (grayish-blue stoneware covered in white slip) and blue and white porcelain from Joseon. They vary not only in color and design, but also in their form. Including oil jars as well as pots, cases and dishes for powder, these containers provide a glimpse of how cosmetics thrived in Korea, supported by advanced ceramic technologies.

Norigae with Three Jeweled Tassels. Joseon Dynasty. Length: 38 cm.Norigae was a popular adornment for clothes among Joseon women. The three-tasseled norigae with a different gem attached to each tassel was the most luxurious form.

Jade Openwork Hairpins. Joseon Dynasty. Length: (from top) 24 cm, 37.4 cm, 25.2 cm, 20 cm.Binyeo were used to fix a woman’s chignon in place. These hairpins differed in material and design according to the wearer’s social standing, occasion and season.

Hands-On Programs

Natural cosmetics contained in porcelain ware had been used for ages when Western culture brought changes. The museum exhibits Korea’s first modern cosmetic product called Parkabun (“Park’s Cosmetic Powder”) and other items from different periods to illustrate how makeup has evolved to the present.

Tools for personal grooming such as combs and mirrors, and women’s accessories such as binyeo (hairpins for chignons) and norigae (tasseled ornaments worn on the jacket front) are also on permanent display. In addition, by introducing the makeup customs of China and Japan, with which Korea has maintained close cultural relations, the museum also provides an overview of East Asian beauty traditions.

The museum has held exhibitions in many countries to introduce Korea’s time-honored makeup tradition to the world. It also runs a variety of programs for different age groups, both Korean and foreign, where they can try making traditional cosmetics, smell traditional fragrances, or produce their own DIY cosmetics.

Lee Tae-hoVisiting Professor of Art History, Myongji University; Director, Seoul Institute of Landscape Painting

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